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Senior Manager, Product Marketing

Req ID:  99362

Do you want to change the world? We do, too.
The energy market is roughly $4 trillion globally, and solar penetration is less than 1%.  But just one hour of sunlight, if harnessed, could power the entire world for a year. We have the opportunity to completely change the way energy is produced, distributed and consumed on a global scale, and we’re looking for talented, committed people to help us drive our growth and achieve our goals.
SunPower is a global solar energy solutions company with a rich heritage of pioneering the best energy technologies in the world. Our solutions are unrivaled in terms of long-term reliability, efficiency and guaranteed performance, and our company is unmatched in terms of global reach and scale. Through design, manufacturing, installation and ongoing maintenance and monitoring, SunPower provides its proprietary, world-record efficient solar technology to residential, commercial and utility customers worldwide.
SunPower is changing the way our world is powered every day with a brilliant, passionate and driven team of more than 2,000 in North America and the Philippines. In an industry that is reshaping the world’s energy future, there’s no better place to be than SunPower.
We believe that our employees create our brand – with each project, each communication, each task completed and each interaction. Experience is critical to SunPower in regards to not only our customers but also our employees and dealer partners. As such, we strive to hire candidates that are service focused. The experience we would expect the ideal person to deliver is:


Summary of Role:

Are you a standout product marketer looking to grow within an innovative industry? SunPower seeks a Senior Product Marketing Manager who will be responsible for leading the overall product marketing efforts as part of our in-house Creative Studio team. This role will also work closely with the product team to develop strategic plans and messaging to promote our products and their features.

To be successful, you must possess excellent relationship-building skills to develop solid partnerships with the Creative Studio, marketing and product teams. You must also have a proven track record of staying cool under pressure, possess outstanding process management skills, presentation skills, and have the ability to think strategically and creatively.


Essential Duties and Responsibilities Include:

  • Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
  • Monitors the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share.
  • Reduces broad concepts and business strategies into structured product marketing plans.
  • Oversees market research, monitors competitive activity, and identifies customer needs.
  • Communicates customer feedback to engineering, marketing and sales to enhance existing product(s) or product line(s).
  • Studies the company’s products, locating key features that will attract customers and creating marketing messaging and content for products.
  • Develops effective marketing strategies and plans.
  • Translates technical details into benefits for the user.
  • Follows and analyzes market trends to position products.
  • Determines the type of advertising and marketing content that needs to be created and distributed.
  • Manages a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
  • Works with the Creative Studio to develop the desired content.
  • Outlines product marketing launch timelines and oversees each project’s successful execution.



  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Excellent communication skills
  • A keen eye for detail
  • Analytical mind and strong quantitative skills



  • Reports to Director of Creative Studio and Web Content Strategy

Minimum Education and Experience:

  • Bachelor’s degree and 8+ years of related experience and 2+ years of people management experience
  • Post-graduate work is desirable
  • OR equivalent combination of education and years of related experience


Preference is for the individual to be located in San Jose, CA, Richmond, CA, or Austin, TX however open to this position being remote


Equal Employment Opportunity
The Company is an equal employment opportunity employer and makes employment decisions, including but not limited to, hiring, firing, promotion, demotion, training, and/or compensation, on the basis of merit. Employment decisions are based on an individual’s qualifications as they relate to the job under consideration. The Company’s policy prohibits unlawful discrimination based on sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions, the actual sex of the individual, or the gender identity or gender expression), race, color, religion, including religious dress practices and religious grooming practices, sexual orientation, national origin, ancestry, citizenship, marital status, familial status, age, physical disability, mental disability, medical condition, genetic information, protected veteran or military status, or any other consideration made unlawful by federal, state or local laws, ordinances, or regulations. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company and prohibits unlawful discrimination by any employee of the Company, including supervisors and co-workers.

EOE Minorities/Females/Protected Veterans/Disabled

SunPower Supports EEO

Accommodation for Applicants to SunPower Corporation
SunPower Corporation is an Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need a reasonable accommodation due to a disability, you may use the following alternative email address to contact us about your interest in employment at SunPower Corporation: Please indicate in the subject that line of your email that you are requesting accommodation. Only candidates being considered for a position who require an accommodation will receive a follow-up response.



Availability of Affirmative Action Plan for Review

SunPower is a federal government contractor. As a part of the Company’s obligations under law, it must develop a written Affirmative Action Program (AAP) for the Disabled, Recently Separated Veterans, Armed Forces Service Medal Veterans, Disabled Veterans and Active Duty Wartime Or Campaign Badge Veterans and for Women and Minorities as specified by law. Non-confidential and non-proprietary aspects of the AAP are available for inspection by applicants and employees, consistent with applicable law, which will be made available during office hours by contacting the EEO Officer.




SunPower Values

  • Put Customers First
  • Win Together
  • Lead Decisively
  • Innovate Relentlessly
  • Do the Right Thing

Nearest Major Market: Eugene

Job Segment: Manager, Management

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