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SEO and Web Content Manager

Req ID:  71841

Do you want to change the world? We do, too.
 
The energy market is roughly $4 trillion globally, and solar penetration is less than 1%.  But just one hour of sunlight, if harnessed, could power the entire world for a year. We have the opportunity to completely change the way energy is produced, distributed and consumed on a global scale, and we’re looking for talented, committed people to help us drive our growth and achieve our goals.
 
SunPower is a global solar energy solutions company with a rich heritage of pioneering the best energy technologies in the world. Our solutions are unrivaled in terms of long-term reliability, efficiency and guaranteed performance, and our company is unmatched in terms of global reach and scale. Through design, manufacturing, installation and ongoing maintenance and monitoring, SunPower provides its proprietary, world-record efficient solar technology to residential, commercial and utility customers worldwide.
 
SunPower is changing the way our world is powered every day with a brilliant, passionate and driven team of more than 7,000 in North America, Europe, Africa, Asia and Australia. In an industry that is reshaping the world’s energy future, there’s no better place to be than SunPower.
 
We believe that our employees create our brand – with each project, each communication, each task completed and each interaction. Experience is critical to SunPower in regards to not only our customers but also our employees and dealer partners. As such, we strive to hire candidates that are service focused. The experience we would expect the ideal person to deliver is:
 

SunPower is searching for a versatile SEO Web Manager. This role is responsible for the SEO strategy, content writing, and creating, updating and optimizing webpages in Drupal that will lead to organic growth and lead conversions on sunpower.com. As the SEO Web Manager, you will be responsible for working with the Creative Studio and Lead Generation teams, as well as key stakeholders to identify, recommend and update SEO content using best practices for SunPower.com. The role will also interface regularly with our web designer and developers to provide requirements for new website features in support of those recommendations. This is a hands-on role, and the ideal candidate has strong experience implementing and managing an overall SEO strategy. Duties include web analytics, content strategy planning and development, link building and keyword strategy and implementation. 

To be successful, you must possess excellent relationship building skills to develop a solid partnership with the marketing and digital teams. You must also have a proven track record of staying cool under pressure, possess outstanding process skills, problem-solving skills, presentation skills, and can think strategically and creatively.  

 

 

Responsibilities:  

  • Develop and implement SEO strategy that reflects the business needs and drives strong direct response traffic increase 

  • Keep websites relevant with the latest SEO digital marketing trends and best practices 

  • Maintain a clearly defined SEO roadmap, defined SEO KPIs, content strategy, and processes to drive content SEO 

  • Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc. 

  • Perform ongoing keyword discovery and optimization that outperforms the competition 

  • Develop and implement a scalable link building strategy 

  • Reduce errors on Google Search Console and all sites' overall bounce rate 

  • Collaborate with creative and web teams to build asset visuals and interactive assets 

  • Track work daily through Pivotal Tracker. 

  • Provide solutions that accomplish business objectives, provide an excellent user experience and address platform limitations. 

  • Design and build webpages in Drupal for sunpower.com 

 

Requirements: 

  • 4+ years of experience as an SEO Manager or similar role 

  • Proven experience in planning and implementing a successful SEO strategy 

  • Familiarity with SEO best practices, keyword research and web analytics tools 

  • Proven experience profitably driving high-volume organic customer acquisition 

  • Experience working with external SEO vendors 

  • In-depth knowledge of research principles and methods 

  • Expertise in A/B and other testing and optimization methods 

  • Proficient in Drupal 7  

  • Proficient in PhotoShop/InDesign and image selection  

  • Familiarity with HTML, CSS 

  • Experience with professional analytics tools 

  • Robust analytical skills and ability to work with and analyze a large volume of complex data 

  • Expertise with Microsoft Excel 

  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details 

  • Perfectionist-level attention to detail and exceptional quality standards  

  • Proactive, self-motivated with the ability to work independently 

  • Problem solver; identifies a problem and comes to the table with possible solutions 

  • Experience in an agile environment and documenting work in a JIRA/Pivotal system 

  • Extremely self-motivated with a strong work ethic 

  • Ability to work independently as well as part of a team 

  • The position is based in Austin, TX 


Minimum Education and Experience:

  • Bachelor’s degree and 8+ years of related experience
  • Advanced Degree is desirable
  • OR an equivalent combination of education and years of related experience

Equal Employment Opportunity
The Company is an equal employment opportunity employer and makes employment decisions, including but not limited to, hiring, firing, promotion, demotion, training, and/or compensation, on the basis of merit. Employment decisions are based on an individual’s qualifications as they relate to the job under consideration. The Company’s policy prohibits unlawful discrimination based on sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions, the actual sex of the individual, or the gender identity or gender expression), race, color, religion, including religious dress practices and religious grooming practices, sexual orientation, national origin, ancestry, citizenship, marital status, familial status, age, physical disability, mental disability, medical condition, genetic information, protected veteran or military status, or any other consideration made unlawful by federal, state or local laws, ordinances, or regulations. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company and prohibits unlawful discrimination by any employee of the Company, including supervisors and co-workers.

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EOE Minorities/Females/Protected Veterans/Disabled

SunPower Supports EEO

Accommodation for Applicants to SunPower Corporation
SunPower Corporation is an Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need a reasonable accommodation due to a disability, you may use the following alternative email address to contact us about your interest in employment at SunPower Corporation: jobs@sunpower.com. Please indicate in the subject that line of your email that you are requesting accommodation. Only candidates being considered for a position who require an accommodation will receive a follow-up response.

 

NOTICE TO ALL APPLICANTS AND EMPLOYEES

Availability of Affirmative Action Plan for Review

 

SunPower is a federal government contractor. As a part of the Company’s obligations under law, it

must develop a written Affirmative Action Program (AAP) for the Disabled, Recently Separated

Veterans, Armed Forces Service Medal Veterans, Disabled Veterans and Active Duty Wartime

Or Campaign Badge Veterans and for Women and Minorities as specified by law.

 

Non-confidential and non-proprietary aspects of the AAP are available for inspection by applicants

and employees, consistent with applicable law, which will be made available during office hours by

contacting the EEO Officer.

 

 

 

SunPower Values

  • Put Customers First
  • Win Together
  • Lead Decisively
  • Innovate Relentlessly
  • Do the Right Thing


Nearest Major Market: Austin

Job Segment: Developer, Manager, Drupal, User Experience, Pre-Sales, Technology, Management, Sales

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